When I scroll through Pinterest, I feel like I see the same images over and over again with same titles, but different creators. It can be hard to stand out on Pinterest these days. I want to help you stand out and create eye-catching pins to increase your traffic (and hopefully your income!)
I just logged on to Pinterest and here are some of the first few pins that showed up:
Tell me how you are supposed to stand out when every pin looks the same!? Maybe there is some website that I haven’t seen yet that promises that pink accents + black text= $. I love pink and these pins by themselves are adorable, don’t get me wrong… but just look at those pins and tell me how you expect to stand out on pinterest!?
Below, I blurred out the pins to show you that if you were just mindlessly scrolling, which pin do you notice?
If you just looked at the image for a split second and looked away,what color do you remember? Yellow. So keep that in mind when you create your pins. Pinterest has a clean, white blackground so if you want to stand out, don’t make simple, white pins.
That being said…
I know what I just said, but when you create pins, clean is good but clean and white doesn’t stand out as much as it used to.
This pin by ladybossleague is so good that it makes me mad. There is no higher compliment I could give. It is striking and bold, but is incredible clean at the same time. The image is bold and bright but east to read at the same time.
Depending on your screen resolution, your Pinterest feed has about 5-7 pins across the screen. With so many images fighting for attention, claiming a lot of real estate really helps. The perfect pinning size is 735 x 1200+ pixels.
Looking at another blurred screenshot from my feed, I want to point out that in a feed of repetitive squares, sometimes a circle can be quite powerful. The pin with the white background and pink circle can sticks out.
Not only does it create your brand, it is so much easier on you! You will save hours of your time by creating a template for your pins and simply editing the title and small aspects for each blog post or whatever you are pinning. There is no need to look into a new font for every pin… in fact, that does absolutely nothing for your brand! Successful pinterest accounts (and blogs) are easy to spot because their constant branding creates a reputable and trustworthy impression.
Are you your brand? Are you trying to create a personal relationship with your readers and become a recognizable figure to them? If so, your pins should have something about YOU in it! Start with getting some good, bright photos taken of yourself (which is so easy these days with the cameras they put on phones) and use them in your pictures. Wear a simple outfit that your target market would wear. Use the colors that you have chosen for your brand so you fit in.
<<<<< How cute is this pin? She found an awesome, bright background and took some pictures that are cropped in a way that she can show herself but give enough space for the type to tell you what it is about. That brings up a good point for when you do take photos: Make sure the angle is wide enough to be able to play with the composition of where yo put the text for your pin.
If all else fails, go though the pins that you have re-pined and study what made you stop and look at them. For example if you are a food blogger, you can make a lot different pins highlighting the different aspects of the food. For example, you can point out that a recipe is vegan, low-carb, easy to make, or whatever other buzzwords people search for.